With Paul Levinson, Ira Nayman, Hugh Spencer
This essay can be considered a new chapter in my book Digital McLuhan, published in 1999, or before the advent of Twitter, Facebook, YouTube, and the social media of our age. Marshall McLuhan’s ideas, including hot and cool, the medium is the message, and the tetrad, are applied to help us understand selfies, tweeting, iconic television shows such as The Sorpanos and Mad Men, the Arab Spring, the U.S. Presidential election of 2016, and the Kindle revolution itself.
Paul Levinson, PhD, is Professor of Communication & Media Studies at Fordham University in New York City.
McLuhan Centre for Culture and Technology
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