Finding McLuhan

Finding McLuhan

J. MCLEOD ROGERS, T. WHALEN, C.G. TAYLOR (Eds.)
Finding McLuhan:
The Mind / The Man / The Message
University of Regina Press, 2015

With Gary Genosko, Adam Lauder, Jaqueline McLeod Rogers

In 1965, Tom Wolfe famously asked of Marshall McLuhan: “Suppose he is the oracle of the modern times: what if he is right?” Fifty years later, McLuhan’s biographer Douglas Coupland, McLuhan’s sons, and sixteen scholars explore the many ways in which McLuhan’s predictions have come true.

Engaging with McLuhan’s remarkable legacy and responding to his call to participate actively in understanding technologies, Finding McLuhan offers relevant and timely insights for readers encountering him for the first time and for those re-encountering and re-evaluating him.

McLuhan Centre for Culture and Technology
39A Queens Park Crescent E. – Parking available off 121 St. Joseph St. Toronto [map]

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