The New Science of Communication

The New Science of Communication

ANTHONY M. WACHS
The New Science of Communication: Reconsidering McLuhan’s Message for our Modern Moment
Duquesne University Press, 2015

With Anthony M. Wachs, Alex Kuskis, Robert K. Logan

The New Science of Communication offers an original contribution to scholarship on McLuhan and media ecology, as scholars interested in the interactions of media with human feeling, thought, and behavior have forced modern presuppositions onto their readings of McLuhan. Wachs, however, corrects this misreading by uniquely combining communication and media, and restoring classical and medieval communication theory as an alternative to modern rationalist theories.
Anthony M. Wachs is assistant professor and director of forensics in the Department of Languages, Literature, and Communication Studies at Northern State University.

McLuhan Centre for Culture and Technology
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